Multicultural

If you are passionate about helping your community as a financial services representative, MassMutual is here to help you every step of the way.

As part of the community, you have the credibility and personal understanding to serve families, individuals, and business owners plan their financial futures. Whether you aspire to expand your practice or are searching for a new career, you’ll be supported by a company and team who understand you – from in-language marketing and sales support and consumer research to management opportunities, recognition programs, and comprehensive personal benefits*.

Be part of company with a long history of working for diverse communities. Apply now at a MassMutual firm in your area.

Scroll down to see how MassMutual is dedicated to multicultural consumers and advisors.

Hispanic

MassMutual Latino Business Owner Perspective Study

MassMutual is committed to the Latino community because we understand that relevant and engaging information in Spanish is critical to helping financial representatives connect with new customers. The Business Owner Perspective Study is the only industry study about Hispanic business owners that gives cultural insights into the concerns and needs of Latino businesses.

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Su Negocio (Your Business) Educational Seminar

In partnership with the Hispanic National Bar Association (HNBA), MassMutual launched the Su Negocio (Your Business), a program that supports Latino business owners through financial education, networking and mentoring. MassMutual financial representatives are proud to provide financial guidance and help local businesses prosper.

Chinese

Chinese American College Planning & Saving Study

The MassMutual College Planning & Saving Study is an example of our interest in learning about the challenges and concerns that Chinese American families face in funding their children’s college education. Getting to know financial planning from a cultural perspective can help financial representatives better serve new customers and clients.

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Chinese American TV Commercial, Digital and Social Media Advertising

When working with a financial company, Asian Americans find it important to do business with a brand they already know. To reinforce our identity and commitment to Chinese consumers, this campaign brings to life the inspiring story of Christina, a third-generation Chinese American, and her father, and the importance of the legacy of their family’s ice cream business.

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Korean

State of the American Family Study – Korean Families

Understanding financial planning from a cultural perspective can help financial representatives better serve their customers and clients. This is one of the reasons MassMutual commissioned the State of the American Family Study to focus on diverse families. The Korean American study provides thoughtful insights into Korean families’ priorities and confidence level in financial planning.

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Korean Lunar New Year Advertising & Social Media

For more than a decade, MassMutual continues to celebrate and participate in the Lunar New Year holiday through multicultural advertising, local events, client e-cards, and social media.

African American

Black History Month Ad

To recognize the significant contribution the African American community has made, MassMutual has been celebrating Black History month by highlighting their legacy and cultural heritage.

U.S. Black Chamber of Commerce (USBC) Sponsorship

MassMutual is a proud sponsor of the U.S. Black Chambers (USBC). The USBC has over 135 nationwide Black Chambers of Commerce and small business associations reaching nearly 300,000 small businesses. The USBC continues to be an essential resource for Black business owners and Chambers across the nation.

South Asian

Asian American Hotel Owners Association (AAHOA) sponsorship

Since 2012, MassMutual has proudly sponsored AAHOA, one of the largest U.S. Asian Indian professional business owner organizations. Financial representatives from MassMutual’s firms across the country have the opportunity to connect with nearly 19,000 AAHOA hotel owners.

South Asian TV Commercial, Digital and Social Media Advertising

When working with a financial company, South Asians find it important to do business with a brand they already know. To reinforce our identity and commitment to South Asian consumers, this campaign brings to life the inspiring story of Reema, an Asian Indian entrepreneur, and her version of financial freedom.

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*Eligibility applies only to those Financial Services Representatives who hold a full-time career contract with MassMutual and who satisfy certain production requirements. Eligibility for subsidized benefits and before-tax coverage is based on meeting certain production requirements. Benefit Plan provisions are subject to modification or termination. This material does not imply your eligibility for any one or all of the plans or programs described.

Financial Services Representatives are independent contractors and are not employees of MassMutual, its subsidiaries, or of General Agents with whom they contract.