How Will I Market My Practice?

The Support You Need for Success

Marketing your practice is an essential part of a successful Financial Professional career. The great news is you don’t have to go it alone or be an expert in marketing. MassMutual has a wide variety of tools and resources to help you at the beginning of your career all the way through being a seasoned veteran. We’ll have you looking like a pro in no time with all the heavy lifting being taken care of! Here are some examples of the support we provide:

ADVERTISING & MEDIA

• Email Marketing: Send clients and prospects ongoing email communications to build relationships.
• Local Activation Toolkits: Packaged marketing resources aligned to specific marketing activities, campaigns and markets. Each toolkit includes resources that provide an overview of the strategy, relevant communications and creative needed for implementation.
• National & Local Advertising: Build your brand awareness and sales-generation efforts by leveraging our low-cost ad agency and resources to promote your name and services.

CONTENT MARKETING

• Turnkey Articles: Leverage turnkey articles to help build your recognition and thought leadership.

EVENT MARKETING

• Booths and Banners: Rent or purchase a tradeshow booth or banner to exhibit at a local event.
• Event Marketing: Leverage resources to facilitate or sponsor in-person events and forums.
• Seminars: Host a seminar within your local community

NETWORKING & PROSPECTING

• Affinity Marketing: Join the same groups as your target market, chambers of commerce, religious groups, hobby groups and cultural groups.
• Centers of Influence: Develop strategic alliances with accountants, lawyers, banks and P&C agents. Build relationships with business owners and community organizations.
• Prospect/Client Database: Create prospect lists and cross-sell opportunities based on demographics, age, wealth and many other data points.
• Referrals: Leverage your current contacts using referral letters and emails.
• Target Market Development: Build a target market plan in the financial services industry, leveraging tools to help support and manage your market along the way.

PERSONAL BRANDING

• Agent Introduction Emails, Letters and Brochures: Customizable resources that allow you to put your personal touch on your client communications.
• Business Cards & Stationery: Order business cards and stationery through your local firm’s business manager.
• Letters, Postcards and Greeting Cards: Leverage resources to send your clients a personalized communication.
• Press Releases: Prepare and distribute a press release announcing your new business, achievement or anniversary.
• Promotional Items: MassMutual’s online tools allow you to select from a variety of promotional items with the MassMutual logo on it including mugs, apparel, bags, pens, umbrellas and other business gifts.
• Social Networking: Create and update your LinkedIn profile and presence on key social media channels.
• Website: Build your own professional website by using one of MassMutual’s compliance-approved website solutions.